Privacy Policy

This Privacy Policy explains how AUTOMOTOPART LTD ("we", "us", or "our") collects, uses, and protects personal data when you visit our website, place an order, contact us, or otherwise interact with our services.

We handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect and process the following categories of personal information:

• Name, billing address, delivery address, email address, and phone number
• Order and transaction details, including items purchased and payment status
• Vehicle information you provide for compatibility or fitment purposes
• IP address, browser type, device information, and usage data collected via cookies or similar technologies
• Information you provide when contacting customer support

2. How We Use Your Information

We use personal data to:

• Process, fulfil, and deliver orders placed through our website
• Provide customer support, including returns, refunds, and warranty enquiries
• Send service messages related to your order (for example dispatch updates)
• Assist with product compatibility and fitment checks where vehicle information is supplied
• Improve our website, services, and customer experience through performance analysis
• Prevent fraud, risk, and unauthorised transactions
• Comply with legal and regulatory obligations (including accounting and tax requirements)

Vehicle information you provide is used solely to assist with compatibility and fitment checks and is not used for profiling or marketing purposes.

3. Legal Basis for Processing

We process personal data on the following legal bases under UK GDPR:

• Performance of a contract (order processing and fulfilment)
• Legal obligation (tax, accounting, and regulatory requirements)
• Legitimate interests (fraud prevention, service improvement, and website security)
• Consent (marketing communications and certain cookies where applicable)

4. Marketing Communications

Where you have opted in (or where permitted by law), we may send you marketing communications about our products, offers, and updates. You can unsubscribe at any time using the link included in our emails or by contacting us.

5. Sharing Your Information

We only share personal data where necessary to provide our services, operate our website, or comply with legal obligations. This may include sharing with:

• Ecommerce platform providers, including Shopify and related systems used to operate our online store
• Payment processors and fraud prevention services
• Delivery and logistics partners
• Analytics and website performance providers
• Professional advisers and regulators where required for compliance or legal claims

6. Use of Shopify

Our website is hosted by Shopify Inc., which provides the ecommerce platform that enables us to sell products to you. Your data may be stored through Shopify’s data storage, databases, and general Shopify applications. Shopify applies appropriate security measures to protect stored information.

7. International Data Transfers

Some service providers may process personal data outside the United Kingdom. Where this occurs, we take steps to ensure appropriate safeguards are in place in accordance with applicable data protection laws.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to ensure website functionality, analyse performance, and improve your browsing experience. These may include functional, analytical, and marketing cookies.

You can control or disable cookies through your browser settings or via any cookie consent tools provided on our website. Please note that disabling certain cookies may affect website functionality.

9. Data Retention

We retain personal data only for as long as necessary for the purposes described in this policy, including to fulfil orders, handle returns, maintain business records, and meet legal, accounting, or reporting obligations.

10. Security

We use appropriate technical and organisational measures designed to protect personal data from unauthorised access, loss, misuse, alteration, or disclosure. However, no online service can be guaranteed as completely secure.

11. Your Rights

Under UK GDPR, you have rights in relation to your personal data, including the right to:

• Request access to the personal data we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal data where applicable
• Object to processing or request restriction of processing in certain circumstances
• Withdraw consent at any time where processing is based on consent
• Lodge a complaint with the Information Commissioner’s Office (ICO)

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be published on this page and will take effect from the date of publication.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle personal data, please contact us using the details provided on our website.